Industry: Fintech | Role: Content Marketing Manager | Duration: Nov 2024 to present

Location: UAE (Remote) | Platform(s) and Content Format(s): SEO Writing, Social Media

About Daleel

Daleel, founded in 2021, is a financial product comparison marketplace. The platform helps users in the Middle East and North Africa easily find and compare credit cards, bank accounts, mortgages, crypto, and more.

My responsibilities

• Wrote product-led articles and guides that have generated ~4k organic visits, ~1k ranking keywords, and multiple AI citations + backlinks

• Led and oversaw content strategy for increased site traffic, social follower growth, and overall brand engagement

• Drafted blog articles, landing pages, and social posts (Instagram and LinkedIn)

• Created monthly performance reports (blog and social media)

• Collaborated closely with the leadership team and designer to enhance site stickiness and conversions

My work in the wild

• Cashback credit cards in the UAE

• Credit cards in the UAE without annual fees

• Lounge access credit cards in the UAE

Results

A snapshot of some of the organic traffic I generated for the Daleel blog

Want to work with me?

Get in touch.