Industry: HR and Learning Management | Role: Marketing Lead (Content) | Duration: Oct 2023 to Jan 2024
Location: Lagos, Nigeria | Platform(s) and Content Format(s): Website Copy, Social Media, Email, Video, Webinar
About Talstack
Talstack is a people management platform for HR teams to deliver learning programs, track performance, and support business growth.
My responsibilities and results
Headed content strategy and marketing.
Drafted a template for marketing video scripts, successfully reducing output time by 50%.
Wrote template instructors use to announce new courses on their personal social accounts, boosting content reach and page traffic.
Led social media strategy and execution, boosting followers by over 60% across LinkedIn, Twitter, and YouTube.
Successfully grew newsletter audience by 300% within 3 months by implementing key email marketing strategies.
Organized first HR roundtable event, attracting 150+ registered participants organically.
Created and executed customer engagement, acquisition, and retention strategies.