Industry: Marketing | Role: Marketing Lead (part-time) | Duration: May 2021 to November 2021
Location: Nigeria & UK (Remote) | Platform(s) and Content Format(s): Blog, Social Media, Ad Copy, Community Management
About Hera Marketing
Hera Marketing is a content marketing agency. The company assigns expert marketers to help in-house marketing teams create content that drives traffic and conversions across platforms.
My responsibilities
Collaborated with the sales team to establish strategic objectives and produce marketing content for increasing qualified leads, achieving a 20% conversion rate in 6 months.
Managed company blog and social media accounts via an in-depth content calendar.
Published a lead magnet (downloadable eBook), resulting in the launch of a 500-member community (on Telegram and an email list) for writers and content professionals.