Industry: Fintech | Role: Content and Product Marketer | Duration: July 2019 to Nov 2021
Location: Lagos, Nigeria | Platform(s) and Content Format(s): Copywriting, Social, Blog, Email
About Pettysave
Pettysave functioned as a savings and investment app for Nigerians, providing financial education, high returns, and easy money management.
My responsibilities and results
Wrote ad and UX copies for 8+ savings and investment products that sold NGN 350m (€ 0.5m) within a quarter.
Drafted tens of blog articles and press releases to establish online presence and keep customers informed.
Drove marketing and brand positioning strategies that led to a growth of monthly product transaction value from NGN 130m (€ 0.2m) to NGN 550m (€ 0.8m).
Curated personalized financial newsletters and marketing automations that improved email CTR and customer retention by 10%.
Improved customer engagement through user and employee spotlighting, successfully increasing social media following to over 8000 within the first two months.
Coordinated product-led growth strategies, like in-app reward systems, gamification, and social features for customer acquisition.
Testimonials
"It was always special to see how Oyinkansola got a group of people on board for her ideas. Her ability to work on multiple projects at the same time was good to see. And at the same time she also made a big difference in productivity of the team.” - Abel Adejoh, ex-CEO @ Pettysave/Jetseed
“Oyin is a self starter who needs no supervision to get the job done, this she has proven over and over again!” - Hakeem Akiode, former colleague @ Pettysave/Jetseed